Stukent Marketing Certification Practice Test

Which year was Snapchat first introduced?

1. 2010

2. 2011

3. 2012

4. 2013

The correct answer is: 2011

Snapchat was first introduced in 2011. This is significant because 2011 marked the birth of an innovative social media platform that transformed the way people share images and communicate online. The ephemeral nature of the messages and images on Snapchat was a novel concept at the time, appealing especially to younger users who sought privacy in their communications. The app's unique features, including the temporary nature of Snaps and Stories, allowed it to differentiate itself from other social networking sites that emphasized permanence. By recognizing the year of its introduction as 2011, one can better understand the context of its emergence in the rapidly evolving landscape of social media during that period.