Stukent Marketing Certification Practice Test

Disable ads (and more) with a membership for a one time $2.99 payment

Elevate your marketing skills with the Stukent Marketing Certification Test. Access flashcards and multiple choice questions, each with detailed hints and explanations, and excel in your exam preparation journey!

Practice this question and more.

Which type of advertisement is NOT used on YouTube?

Bumper ads
Promoted Stories
Overlay ads
Skippable video ads

The correct answer is: Promoted Stories

Promoted Stories are not a type of advertisement used on YouTube. YouTube offers a variety of ad formats that leverage the unique characteristics of video content on its platform, such as bumper ads, overlay ads, and skippable video ads. Bumper ads are short, non-skippable video ads that last up to six seconds and are designed to deliver quick, memorable messages. Overlay ads are semi-transparent ads that appear on the lower portion of the video and can often include clickable links. Skippable video ads allow viewers to skip the ad after five seconds, ensuring that users only watch ads that interest them. Promoted Stories, on the other hand, are associated with platforms like Instagram or Facebook, where brands can promote their stories or posts within the social feed. This format does not fit the advertising styles available on YouTube. Understanding the specific ad types available on different platforms is crucial for developing effective marketing strategies tailored to each platform's unique user engagement practices.