Stukent Marketing Certification Practice Test

Which social media activity is included in organic social media content?

1. Sponsored posts

2. Free community engagement activities

3. Paid advertisements

4. Influencer marketing initiatives

The correct answer is: Free community engagement activities

Organic social media content refers to activities that do not involve any paid promotions or advertising. This encompasses all actions taken on social media platforms that are driven by genuine interactions and community engagement, aimed at building relationships and spreading brand awareness without financial investment. Free community engagement activities are a prime example of organic content. This includes posting updates, sharing informative content, responding to comments, participating in discussions, and engaging with followers in a way that encourages conversation and connection. These activities help build a loyal audience and foster a sense of community around a brand. In contrast, sponsored posts, paid advertisements, and influencer marketing initiatives all involve financial transactions and are classified as paid strategies. Sponsored posts involve brands paying social media platforms to promote their content, while paid advertisements are broader marketing efforts that also incur costs. Influencer marketing typically entails compensating influencers to share messages or promote products, which again is a paid approach. Thus, the inclusion of free community engagement activities in organic social media content makes it the correct choice.