Stukent Marketing Certification Practice Test

Which of the following is a type of engagement metric?

1. Impressions

2. Product price

3. Market share

4. Competitor analysis

The correct answer is: Impressions

Engagement metrics are commonly used in digital marketing to measure how effectively an audience interacts with content. Impressions, which refer to the total number of times content is displayed to users, are significantly tied to engagement. They provide insight into the reach of a campaign and can indicate the level of visibility a brand’s content has within its target market. Higher impressions can lead to increased engagement opportunities, as they suggest that the content has been seen more frequently by users. In contrast, product price, market share, and competitor analysis focus on different aspects of marketing performance and strategy. Product price pertains to the cost of goods and does not indicate user interaction or engagement. Market share refers to the portion of a market controlled by a particular company and is more aligned with overall business performance rather than engagement with specific content. Competitor analysis involves studying competitors to understand their strategies and performance, which doesn’t directly measure customer interaction or engagement with content. Thus, impressions are the only choice that directly relates to measuring engagement in a digital context.