Stukent Marketing Certification Practice Test

Which of the following is NOT a type of Twitter ad?

1. Promoted Tweets

2. Engaged Users Campaigns

3. Promoted Hashtags

4. Promoted Users

The correct answer is: Engaged Users Campaigns

Promoted Tweets, Promoted Hashtags, and Promoted Users are recognized types of Twitter advertising designed to enhance visibility and engagement on the platform. Promoted Tweets allow businesses to promote their messages to a broader audience, effectively appearing in the timelines of users who may not follow the account. This increases reach and potential interactions. Similarly, Promoted Hashtags enable brands to sponsor specific hashtags, encouraging users to engage with their content and join the conversation around particular topics, which can amplify brand awareness. Promoted Users, on the other hand, focuses on growing an account's follower base by recommending it to users who might be interested in the account's content based on their interests and interactions on Twitter. Engaged Users Campaigns, however, does not exist as a distinct type of Twitter ad format. Instead, Twitter ad offerings primarily focus on engagement with ads that directly promote tweets, hashtags, or accounts. Therefore, the correct identification of the option that is not a type of Twitter ad is Engaged Users Campaigns, highlighting an important aspect of Twitter's advertising ecosystem.