Stukent Marketing Certification Practice Test

Which metric is essential for evaluating the success of SEO strategies?

1. Cost per click

2. Amount of paid advertising

3. Organic traffic growth

4. User demographic statistics

The correct answer is: Organic traffic growth

Organic traffic growth is the most essential metric for evaluating the success of SEO strategies because it directly indicates how well a website is performing in organic search results over time. By tracking the increase in visitors who arrive at a site through non-paid search engine results, marketers can assess the effectiveness of their SEO efforts. This growth implies that the website is becoming more visible and relevant to users searching for related topics, which is the overarching goal of SEO. In contrast, while cost per click and the amount of paid advertising are valuable metrics, they primarily pertain to paid search efforts rather than organic search performance. User demographic statistics can provide insights into the audience but do not explicitly measure the success or effectiveness of the SEO strategy itself. Thus, focusing on organic traffic growth is the best way to understand how successful SEO tactics have driven more visitors to the site organically.