Stukent Marketing Certification Practice Test

Which method does NOT fall under a typical Snapchat ad type?

1. Sponsored cards

2. Filter ads

3. Skippable video ads

4. Snap ads

The correct answer is: Skippable video ads

Skippable video ads do not fall under typical Snapchat ad types because Snapchat's advertising model primarily revolves around formats that are immersive and integrated into the platform's unique user experience. Sponsored cards, filter ads, and Snap ads are all designed specifically for Snapchat's ephemeral and visually engaging nature. Sponsored cards are used to present additional information alongside a Snap, filter ads allow users to overlay creative designs on their photos and videos, and Snap ads are full-screen vertical video advertisements that appear in between stories or in the discovery section. These formats are tailored to encourage interaction and maintain the platform's authentic, fun appeal, distinguishing them from traditional skippable video ads commonly seen on other platforms where users can choose to skip after a few seconds. Thus, while skippable video ads are common in digital advertising, they are not characteristic of Snapchat's ad offerings, which focus on more visually engaging and less skippable formats.