Stukent Marketing Certification Practice Test

Which elements should be considered when creating an effective video as part of a business strategy?

1. Price, popularity, duration, and distribution.

2. Quality sound, great visuals, message and theme, and a call to action.

3. Time of posting, duration, number of topics covered, and viewer age.

4. Popularity, editing style, content type, and feedback summary.

The correct answer is: Quality sound, great visuals, message and theme, and a call to action.

When creating an effective video as part of a business strategy, the elements of quality sound, great visuals, message and theme, and a call to action are crucial for several reasons. Quality sound ensures that the message is delivered clearly and keeps the audience engaged, as poor audio can detract from even the most visually stunning content. Great visuals are essential for capturing attention and maintaining viewer interest, as they can evoke emotions and enhance the storytelling aspect of the video. The message and theme serve as the backbone of the video, ensuring that it communicates the intended idea or brand narrative effectively. Lastly, having a call to action guides viewers on what to do next, whether it's visiting a website, subscribing to a channel, or making a purchase, which is vital for achieving business objectives. Many of the other options focus on aspects that are important but do not directly contribute to the effectiveness of the video in communicating a message and driving action. For example, while the popularity and editing style may attract certain audiences, they do not necessarily ensure that the video achieves its specific business goals. Hence, the elements identified in the chosen answer are fundamental to creating impactful videos that resonate with viewers and support overall business strategies.