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Which characteristic is typical of the younger demographic on Instagram?

High engagement with financial brands
Preference for video content
Interest in home improvement
More use of text-based posts

The correct answer is: Preference for video content

The preference for video content is a key characteristic of the younger demographic on Instagram. This age group has shown a significant inclination towards consuming and engaging with video over other types of content. Platforms like Instagram have responded to this trend by enhancing their video features, such as Instagram Stories, Reels, and IGTV, which cater specifically to this preference. Younger users are often drawn to the dynamic and visually appealing nature of video content, which allows for more creativity and richer storytelling than static images or text-based posts. This engagement with video content is not only due to personal preference but also reflects broader trends in digital consumption, where video is increasingly taking precedence in social media marketing strategies. Brands targeting this demographic often prioritize video in their content to align with these preferences and enhance user engagement.