Stukent Marketing Certification Practice Test

Which age group has the highest demographic percentage on Instagram?

1. 30-49

2. 18-29

3. 50-65

4. Under 18

The correct answer is: 18-29

The choice indicating that the age group of 18-29 has the highest demographic percentage on Instagram is correct. This aligns with the platform's popularity among younger users, as Instagram is often seen as a space for creativity, self-expression, and visual content, which tends to attract a younger audience. Research and data consistently show that social media platforms, particularly visually-focused ones like Instagram, have a stronger presence among younger people. The 18-29 age group is generally more engaged with the platform, utilizing its features such as Stories, Reels, and interactive content to connect with friends and influencers. While other age groups are increasingly adopting Instagram, they do not match the usage levels seen among younger users. The 30-49 age group, while significant, is not as dominant. Similarly, the 50-65 and under 18 groups represent smaller segments of Instagram's overall user base, reflecting the platform's appeal to those who are more accustomed to digital communication and marketing trends that resonate with younger demographics.