Stukent Marketing Certification Practice Test

What was a significant event for YouTube in 2006?

1. Launch of new advertising methods

2. Acquisition by Google

3. Introduction of live streaming

4. Implementation of user monetization

The correct answer is: Acquisition by Google

The acquisition of YouTube by Google in 2006 marked a pivotal moment for both platforms and the online video landscape as a whole. At the time, YouTube was rapidly gaining popularity as a leading platform for video sharing, and its acquisition for approximately $1.65 billion in stock allowed Google to leverage YouTube's user base, technology, and content. This strategic move enabled Google to integrate YouTube into its ecosystem, enhancing its own advertising services and expanding its reach into video content. The acquisition was significant not only in terms of financial investment but also because it signaled the importance of online video in the digital marketing space. Following the acquisition, YouTube continued to grow exponentially, introducing new features and expanding its advertising opportunities, which ultimately transformed how brands approached video marketing. In contrast, while new advertising methods, live streaming, and user monetization initiatives have been integral to YouTube's development, they did not mark the same foundational moment in the company's history as the acquisition by Google did. The buyout fundamentally shifted YouTube's trajectory and solidified its position as a dominant force in digital media.