Stukent Marketing Certification Practice Test

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What was a significant event for Twitter in 2012?

It was acquired by Facebook
It acquired Vine
It launched video features
It introduced paid advertising

The correct answer is: It acquired Vine

The acquisition of Vine by Twitter in 2012 marked a significant strategic move for the platform, enhancing its content capabilities and user engagement. Vine was launched as a short-form video hosting service, allowing users to share six-second looping videos. By acquiring Vine, Twitter aimed to tap into the growing trend of video content consumption, drawing more users and differentiating itself from other social media platforms. This acquisition not only reflected Twitter's commitment to innovation but also acknowledged the rising importance of video as a medium for communication and expression among users. The integration of Vine's functionalities into Twitter helped foster a creative community, ultimately shaping user behavior on the platform for years to come. The other choices highlight events or features associated with social media platforms, but they do not reflect significant events that took place specifically for Twitter in 2012.