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What type of advertisement is NOT commonly used on Snapchat?

Commercials
Display ads
Story ads
Collection ads

The correct answer is: Display ads

Display ads are not commonly used on Snapchat due to the platform's unique format and user engagement style. Snapchat focuses on immersive content that prioritizes visual storytelling and interactivity, which means it leans more towards ad formats that blend seamlessly with the user experience. Commercials are typical, particularly in the form of Snap Ads that can include video snippets that engage users. Story ads fit well within the platform's Stories feature, allowing brands to create compelling narratives that users can interact with. Collection ads also align with Snapchat's approach, providing a visually appealing way to showcase multiple products in a format that encourages users to swipe through. In contrast, display ads, which typically involve static images shown in designated ad spaces, do not align with Snapchat's ephemeral, fast-paced, and visually oriented nature. Hence, they are not as effective or popular on this platform compared to the other ad types mentioned.