Stukent Marketing Certification Practice Test

What is the monthly active user count for YouTube?

1. 1.2 billion

2. 1.57 billion

3. 2.1 billion

4. 800 million

The correct answer is: 1.57 billion

The monthly active user count for YouTube is a critical metric that showcases the platform's extensive global reach and user engagement. As of the latest information available, YouTube has approximately 2.1 billion monthly active users. This figure highlights YouTube's position as one of the largest social media platforms and video-sharing sites in the world. A primary factor that contributes to this high user count is YouTube’s diverse content offerings, including user-generated videos, official music videos, vlogs, tutorials, and live streams, which cater to a wide array of interests and demographics. Additionally, YouTube's integration with Google services and its accessibility across various devices play pivotal roles in maintaining and increasing its user base. While the other options were lower estimates, they do not reflect the most current and accurate statistics regarding YouTube's user engagement. Understanding these metrics is essential for marketers and businesses looking to leverage YouTube for advertising, content sharing, and engagement with a large audience.