Stukent Marketing Certification Practice Test

What is the first step in the six-step process of a social media marketing plan?

1. Analyze market trends

2. Create social media marketing objectives and goals

3. Develop a content calendar

4. Establish a budget for advertising

The correct answer is: Create social media marketing objectives and goals

In the six-step process of a social media marketing plan, the initial step is to create social media marketing objectives and goals. This step is crucial as it lays the foundation for all subsequent activities and strategies in the marketing plan. Setting clear objectives and goals allows a business to define what it aims to achieve through its social media efforts, whether that be increasing brand awareness, driving website traffic, or boosting engagement rates. These goals provide direction and a framework for measuring the effectiveness of the social media strategy. It aligns the marketing activities with the overall business objectives, ensuring that every post, campaign, or advertisement contributes to the larger strategy. Developing a content calendar, analyzing market trends, and establishing a budget for advertising, while important in the overall planning process, should come after specific goals have been set. These subsequent steps are designed to support the goals that have already been identified, ensuring that the execution aligns with the desired outcomes.