Stukent Marketing Certification Practice Test

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What is NOT a Snapchat ad campaign objective?

To connect with influencers
To increase brand awareness
To drive website visits
To enhance customer engagement

The correct answer is: To connect with influencers

Connecting with influencers is not typically classified as a primary objective of Snapchat ad campaigns. Instead, Snapchat ad objectives commonly focus on measurable outcomes that drive business results such as increasing brand awareness, driving website visits, or enhancing customer engagement. Brand awareness campaigns aim to reach the maximum number of users to familiarize them with a brand, while driving website visits focuses on directing traffic to a specific online location. Enhancing customer engagement encourages interactions between the brand and the audience, fostering loyalty and ongoing communication. While influencer partnerships can be utilized within Snapchat advertising strategies, they are more of a tactic or strategy rather than a standalone campaign objective focused on measurable outcomes.