Stukent Marketing Certification Practice Test

What is cross promotional marketing?

1. Promoting a product through email marketing

2. A technique targeting customers of a related product

3. A strategy that promotes a single product

4. Marketing focused exclusively on social media

The correct answer is: A technique targeting customers of a related product

Cross promotional marketing is a strategy that involves targeting customers of a related product or brand. This method is designed to leverage the existing customer base of one product to promote another, often complementary, product. By collaborating with another company or brand, businesses can create joint marketing efforts that benefit both parties. For instance, if a company that sells running shoes partners with a company that sells athletic wear, they can promote each other's products to their respective audiences, hence reaching new customers who may be interested in both products. This approach increases visibility, reduces marketing costs, and helps businesses reach consumers who are already inclined to purchase products in that category. The other options do not accurately describe cross promotional marketing. Promoting a product through email marketing is a specific channel rather than a collaborative strategy. A strategy that promotes a single product does not involve leveraging another product's audience. Marketing focused exclusively on social media limits the scope of promotional tactics, whereas cross promotional marketing can encompass various channels and methods to reach a broader audience through strategic partnerships.