Stukent Marketing Certification Practice Test

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What is an expected outcome of effective SEO practices on web traffic?

Decrease in site visibility
Increase in bounce rates
Higher engagement from relevant audiences
Reduction in page views

The correct answer is: Higher engagement from relevant audiences

Effective SEO practices primarily aim to enhance a website's visibility on search engines, which translates to attracting more relevant traffic. By optimizing content, metadata, and site structure, a site becomes more accessible and appealing to users searching for information related to its offerings. This means that people who land on the site are more likely to be genuinely interested in the content or products, thus leading to higher engagement levels from those relevant audiences. When users find what they are looking for, they are more inclined to interact with the content, potentially leading to lower bounce rates and a greater likelihood of converting these visitors into customers. Therefore, the expected outcome of effective SEO practices is indeed an increase in engagement from audiences that are most relevant to the site’s purpose, which ultimately supports better business goals. The other outcomes listed do not align with the benefits established through effective SEO strategies, which focus on growth and engagement rather than reduction or disengagement.