Stukent Marketing Certification Practice Test

What is an example of non-paid social media advertising?

1. A blog post targeted to millennials

2. Sponsored Ads on Facebook

3. Influencer partnerships

4. Promotional videos on Instagram

The correct answer is: A blog post targeted to millennials

Non-paid social media advertising refers to organic methods of promoting content without spending money on ads. A blog post targeted to millennials is a prime example of this because it relies on creating engaging and relevant content to attract the target audience. This approach leverages organic reach, drawing traffic through shareability and keyword optimization, rather than through paid placements. Sponsored ads, influencer partnerships, and promotional videos typically involve a financial transaction to enhance visibility or engagement. Sponsored ads are explicitly paid advertisements, while influencer partnerships often include compensation for promoting a product or service. Similarly, promotional videos on platforms like Instagram usually imply a budget allocation for ad placement or production, differentiating them from unpaid methods of organic promotion. In contrast, crafting a well-targeted blog post does not incur direct costs to reach the intended demographic, making it a clear example of non-paid advertising in the social media landscape.