What is a takeover marketing strategy?

A takeover marketing strategy refers to a method where an influencer takes control of a brand's social media profile to create and share content directly with the brand's audience. This approach typically involves the influencer posting content that showcases their personality while effectively promoting the brand's products or services.

This strategy leverages the influencer's existing relationship with their followers, ensuring that the brand reaches a wider and often more engaged audience. By taking over the brand's profile, influencers can provide authentic and relatable content that resonates with their followers and encourages interaction with the brand.

In contrast, the other options present different concepts. A takes a broader view of brand engagement, focusing more on ownership rather than influencer-led content creation. B describes a collaborative effort rather than an individual takeover. D references viral marketing, which is more about creating buzz and shareable content, rather than the specific mechanism of an influencer managing a brand's platform.