What is a social media audit?

A social media audit refers to the process of reviewing various metrics related to a business's social media performance to assess growth and effectiveness. This audit involves evaluating aspects such as engagement rates, follower growth, reach, and overall performance across different platforms. By systematically analyzing these metrics, businesses can identify strengths and weaknesses in their social media strategies, understand what works and what doesn’t, and make informed decisions about future marketing strategies.

The other options describe valuable marketing practices but do not capture the essence of a social media audit. Analyzing marketing strategies, surveying customer satisfaction, or evaluating competitors’ presence provide useful insights; however, they do not focus specifically on internal metrics that relate directly to a business's own social media performance. A social media audit is particularly centered on the organization's own data to measure its progress and guide strategy moving forward.