Stukent Marketing Certification Practice Test

What is a recommended ratio for promotional to non-promotional content on social media?

1. 75% promotional and 25% non-promotional

2. 50% promotional and 50% non-promotional

3. 25% promotional and 75% non-promotional

4. 100% promotional

The correct answer is: 25% promotional and 75% non-promotional

The recommended ratio of 25% promotional to 75% non-promotional content on social media is effective for several reasons. This approach focuses on building relationships and engaging with the audience rather than solely pushing sales messages. By maintaining a higher percentage of non-promotional content, brands can offer valuable information, entertainment, or insights that resonate with their followers. This type of content helps establish credibility and trust, making the audience more receptive when promotional messages do occur. When the majority of content is non-promotional, it encourages community interaction and fosters a more authentic connection with the audience, which is crucial in social media marketing. This strategy aligns with best practices, emphasizing that too much promotional content can lead to audience disengagement. Thus, the 25% promotional to 75% non-promotional ratio creates a balanced social media presence that nurtures engagement while still allowing for promotional efforts.