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What is a characteristic of the Carousel ad on Instagram?

It allows users to create polls
It offers users multiple images or videos to swipe through
It is exclusively for video content
It only appears in stories

The correct answer is: It offers users multiple images or videos to swipe through

The Carousel ad on Instagram is designed specifically to allow advertisers to showcase multiple images or videos within a single ad unit. Users can swipe through these images or videos, making it a dynamic way to tell a story, showcase a product range, or highlight different features—all within one advertisement. This interactivity increases engagement as users can browse content at their own pace, leading to potentially higher click-through rates and better performance metrics for advertisers. The other options do not accurately represent the Carousel's functionality: for example, the Carousel ad does not allow for creating polls—the poll feature is specific to Instagram Stories. Additionally, it is not restricted to video content; it can include both photos and videos. Lastly, Carousel ads do not appear exclusively in stories but are visible in both the main feed and search results on Instagram.