Stukent Marketing Certification Practice Test

What feature did Snapchat add in 2013?

1. Stories

2. Chat functionality

3. Filters

4. Snap Map

The correct answer is: Stories

In 2013, Snapchat introduced the feature known as "Stories," which revolutionized how users interact with content on the platform. This feature allows users to compile a series of snaps—photos or videos—that can be viewed sequentially by their friends for 24 hours. The concept of Stories worked on the premise of sharing moments throughout the day, providing a narrative arc and encouraging more spontaneous sharing among users. The introduction of Stories was significant as it built upon the ephemeral nature of snaps by enabling users to share ongoing experiences rather than isolated moments. This innovation spurred a trend that has been adopted by many other social media platforms. It enhanced user engagement and helped foster a community feel, as friends could see a day in the life of their connections, all in one cohesive segment of content. While chat functionality and filters have also become integral to Snapchat's platform and user experience, they were introduced around earlier or later periods, respectively. Snap Map, on the other hand, debuted in 2017. Therefore, Stories stands out as the key feature added in 2013 that shaped the way users shared and consumed content on Snapchat.