What does influencer marketing primarily involve?

Influencer marketing primarily involves product placement through social media influencers. This strategy leverages the reach and engagement of individuals who have established a following on platforms like Instagram, YouTube, TikTok, and others. These influencers create authentic content that showcases products or brands in a way that resonates with their audience. Their established trust and credibility with their followers make their endorsements highly effective.

By partnering with influencers, brands can tap into their connections and create relatable narratives around their products, thus driving awareness, engagement, and potentially, sales. This method differs significantly from the other options, as it relies heavily on social media platforms and the personal connections influencers have with their followers, rather than just traditional media or the influence of major corporations or celebrities without social media engagement.