Stukent Marketing Certification Practice Test

What demographic skews slightly towards women on Facebook?

1. 40-50 age group

2. 18-29 age group

3. 18-49 age group

4. 30-45 age group

The correct answer is: 18-49 age group

The demographic that skews slightly towards women on Facebook is the 18-49 age group. This group encompasses a broad range of young adults and spans into those in their late 40s, reflecting the platform's diverse user base. Based on various studies and user data, women are generally more active on social media platforms like Facebook than men, especially within this age range. The 18-29 age group tends to have a more balanced gender ratio, but as the age increases, particularly within the 30-49 range, the participation of women becomes more prominent. This indicates that while younger users tend to use a variety of social media platforms, including Instagram and TikTok that may have more male users, Facebook has maintained a strong foothold among women, especially in the context of community and family engagement. Understanding these demographics allows marketers to tailor their strategies to effectively reach and engage their desired audiences on Facebook.