What best defines content marketing?

Content marketing is best defined as creating online material to inform and engage. This approach focuses on developing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of content marketing is to drive profitable customer action by providing informative and engaging material that meets the audience's needs and interests.

Unlike traditional advertising methods that may rely on direct sales calls or print media, content marketing seeks to establish a relationship with the audience through storytelling, education, and entertainment. By offering content that resonates with an audience, companies can build trust and authority in their industry, ultimately leading to greater customer loyalty and conversion rates over time.

This distinction underscores the modern shift towards digital platforms, where engagement and value-driven interactions play a crucial role in successful marketing strategies.