What are the three ad types available on Snapchat?

Snap Ads, Filters, and Lenses are indeed the three ad types available on Snapchat, each serving a unique function in engaging users and enhancing brand visibility.

Snap Ads are full-screen video ads that appear between user stories and can drive users towards a website or app download. They are designed to capture attention quickly in a visually immersive way.

Filters provide a way for users to overlay a graphic on their Snaps, often tied to special events, locations, or promotions. Brands can create custom filters, which not only enhance user experience but also encourage sharing, resulting in organic reach.

Lenses enable users to apply augmented reality (AR) effects to their photos or videos. This immersive feature allows brands to create branded interactive experiences that can significantly increase user engagement while making the content more shareable and fun.

The other options, while mentioning elements that could be part of the Snapchat ecosystem, do not accurately capture the specific ad formats recognized by Snapchat as direct advertising solutions. Therefore, the correct choice encapsulates the primary ad types that brands can utilize on the platform to effectively reach and engage users.