Stukent Marketing Certification Practice Test

What are relevance scores in social media based on?

1. User engagement metrics

2. Anticipated positive and negative feedback

3. Follower growth statistics

4. Competitor analysis

The correct answer is: Anticipated positive and negative feedback

Relevance scores in social media are primarily based on the anticipated positive and negative feedback that a piece of content may receive. This scoring system assesses how well the content is likely to resonate with its intended audience. Platforms analyze various factors, including user interactions, comments, shares, and overall sentiments expressed, to gauge whether the content will engage users positively or negatively. A higher relevance score indicates that the content is expected to generate more favorable responses, which can enhance visibility in users' feeds. User engagement metrics, while important, are often a byproduct of the relevance score rather than the primary basis for it. Follower growth statistics and competitor analysis play roles in broader marketing strategies but do not directly impact the content's relevance score on social media platforms. Thus, the measurement is centered around feedback anticipation, making it crucial for marketers to create content that aligns well with their audience's preferences and interests.