Stukent Marketing Certification Practice Test

This is the process of gathering and analyzing data and behavior from social media websites:

1. Social Media Marketing

2. Social Media Analytics

3. Social Engagement Analysis

4. Data Mining

The correct answer is: Social Media Analytics

The process of gathering and analyzing data and behavior from social media websites is best described by social media analytics. This term encompasses the systematic collection and examination of data from social media platforms to understand user behavior, sentiment, and engagement. Social media analytics allows marketers to assess the effectiveness of their strategies, identify trends, and make data-driven decisions to optimize campaigns. While social media marketing focuses on creating and executing marketing strategies on social platforms, social media analytics specifically emphasizes the measurement and evaluation of data collected from those efforts. Similarly, social engagement analysis refers to the assessment of interactions with social media content, but it is a narrower aspect within the broader scope of analytics. Data mining, while involving extracting patterns and knowledge from large datasets, is not limited to social media and is a more general term that applies to a wide range of data sources. Thus, social media analytics is the most fitting choice as it precisely captures both the gathering and analysis of data specific to social media platforms.