Stukent Marketing Certification Practice Test

In terms of digital marketing, what is a primary goal for businesses using social media?

1. To reduce costs of goods sold

2. To engage with consumers and build brand loyalty

3. To increase physical store foot traffic

4. To minimize online presence

The correct answer is: To engage with consumers and build brand loyalty

The primary goal for businesses using social media is to engage with consumers and build brand loyalty. Social media platforms provide a dynamic space for businesses to interact with their audience, sharing content, responding to inquiries, and participating in conversations that matter to their customers. This interaction helps foster a sense of community around the brand, encouraging customer loyalty and repeat engagement. Building brand loyalty through social media involves not just promoting products, but also creating meaningful relationships with consumers. Brands that successfully engage with their audience can establish trust and preference, which leads to long-term loyalty. This can result in increased customer retention, positive word-of-mouth, and greater lifetime value from each consumer. Other options do not represent primary goals of social media in digital marketing. Reducing costs of goods sold typically relates to operational efficiencies rather than social media strategies. While increasing physical store foot traffic could be a secondary benefit for some businesses, it is not the fundamental purpose of leveraging social media. Minimizing online presence contradicts the very nature of what social media aims to achieve, as it centers around maximizing visibility and engagement with potential customers.