Stukent Marketing Certification Practice Test

How much does organic content cost?

1. It doesn't cost any money

2. It requires a minimal budget

3. It can be expensive

4. Costs vary by platform

The correct answer is: It doesn't cost any money

Organic content primarily refers to content that is created and shared without paying for advertising or promotion. This type of content includes blog posts, social media updates, and other forms of content that rely on authentic engagement and distribution rather than paid reach. The assertion that organic content doesn’t cost any money is correct in the sense that there are no direct financial transactions involved in creating and sharing this content on platforms that allow for organic reach. Nevertheless, while producing organic content does not require payment for buying ad space, it is important to recognize that there can be indirect costs. These may include the time spent creating high-quality content and the potential resource costs associated with employing staff or tools for content creation and management. In contrast, other responses suggest that organic content may have varying budgets or costs, which are relevant mainly when considering the resources invested in terms of time, expertise, or even technology. However, the fundamental characteristic of organic content is that it aims to reach audiences without a direct financial exchange, which is why the statement holds true.