Stukent Marketing Certification Practice Test

How many different types of Instagram ads are there?

1. 3

2. 5

3. 7

4. 10

The correct answer is: 5

Instagram offers a variety of ad formats to cater to different marketing objectives and audience engagement strategies. The correct answer indicates that there are five main types of Instagram ads, which include: 1. **Photo Ads** - These are straightforward visual ads featuring a single image, allowing brands to showcase their products or services in a compelling way. 2. **Video Ads** - Similar to photo ads, video ads can capture attention more effectively by telling a story or demonstrating a product in action. 3. **Carousel Ads** - This format allows advertisers to include multiple images or videos in a single ad, enabling users to swipe through them. This is beneficial for showcasing a range of products or a sequence of events. 4. **Stories Ads** - These ads appear in between user-generated content within the Instagram Stories feature. They can be image or video-based and often leverage the immersive full-screen format. 5. **Reels Ads** - With the popularity of short-form video content, Reels ads enable brands to create engaging content that integrates with user-generated Reels. The variety of ad types allows marketers to strategically select the format that best aligns with their campaign goals and the preferences of their target audience. Each of these ad types can be tailored to suit different stages of