Content created for Snapchat should be planned, prepared, and presentable. While Snapchat is known for its ephemeral and casual nature, putting thought into the content can enhance its effectiveness. A well-prepared piece of content can resonate better with the audience, ensuring that it captures attention quickly, which is crucial on a platform where users scroll rapidly. By being planned, it allows for the inclusion of clear messaging, cohesive visuals, and a structured narrative that can engage viewers more effectively.
While spontaneity and informality are often associated with Snapchat, having a prepared approach ensures that the brand maintains a level of professionalism and delivers a consistent message, which can greatly influence audience perception and engagement. This approach fosters a sense of credibility and can lead to more meaningful interactions with followers.