Stukent Marketing Certification Practice Test

According to the 80-20 rule in marketing, what percentage of content is typically promoted?

1. 50%

2. 70%

3. 20%

4. 90%

The correct answer is: 20%

The 80-20 rule, also known as the Pareto Principle, suggests that roughly 80% of effects come from 20% of the causes. In marketing, this principle can be applied by indicating that a small portion of the content is responsible for the majority of engagement and conversions. Thus, when promoting content, marketers often focus on the 20% that generates the most significant results. This means that around 20% of the content created is actively promoted or highlighted to maximize its reach and effectiveness. This focused approach helps streamline marketing efforts and resources, leading to higher efficiency and better returns on investment. The other percentages listed, like 50%, 70%, or 90%, do not align with the typical application of the 80-20 rule in marketing, which emphasizes the importance of selecting and promoting the most impactful content rather than promoting a larger or equal amount of lesser-performing material.